Many people who use iPads are not technical and don't know half of the iPad best commands.
They also ignore that there is a world of information at their fingertip and don't really know about blogs, twitter and newsgroups. Most basic users have their apps installed by a son or daughter and use apps. The most advanced read news using the bigs news apps and that's it.
Apple help is difficult and intimidating. I for one, never seen any help when I booted my iPad the first time.
Apple help is difficult to find but it is there, just a few links to get you started.
The basic Apple iPad support page is here: Apple Support - iPad Français サポート
Choose your country Apple choose Country
In general you take the basic URL : http://www.apple.com/XX/support/
and replace XX by the two letter acronym representing your country.
Example Russia is ru -> http://www.apple.com/ru/support/
China is cn -> http://www.apple.com.cn/support/
En Français -> http://www.apple.com/fr/support/
Manuals in English Français etc...
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